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Sample work

See how we think.

These are concept projects for made-up brands, created to show our approach. Real client work will appear here once we have permission to share it.

01Concept · fictional brand

Fernleaf Tea Co. — product page

A typical small-brand product page lists facts. We rewrote it to sell a feeling, answer the obvious questions and remove the reasons to hesitate.

Before
Breakfast Blend

A blend of Assam and Ceylon teas. Loose leaf. 100g.

Ingredients: black tea.

Add to cart
  • Says what it is, not why you'd want it
  • No answer to “how much does it make?”
  • Nothing about delivery or returns
After
Breakfast Blend · Loose leaf · 100gBright enough for Monday.

Malty Assam for body, Ceylon for a clean, bright finish. Strong enough to stand up to milk, smooth enough to drink black.

  • Makes about 40 cups — around 30p a cup
  • Plastic-free tin you can refill
  • Free UK delivery over £25 · 30-day returns
Add to basket — £12.00
Can I make it in a teabag-style infuser?

Yes — one heaped teaspoon per mug, brewed for 3–4 minutes.

  • Headline sells the moment, not the ingredient
  • Cost per cup makes £12 feel small
  • Delivery and returns answered before anyone asks
02Concept · fictional brand

Ostra Swimwear — basket reminders

Three emails that follow up when someone leaves a basket. Each has a different job: remind, reassure, then give a final nudge.

1 hour afterRemind
Ostra SwimwearStill deciding? Your swimsuit's saved.

The Marée one-piece in Deep Teal is still in your basket. We've kept it for you — but sizes go quickly in summer.

Back to my basket
24 hours afterReassure
Ostra SwimwearNot sure about the fit? Here's the honest answer.

Our sizes run true to UK sizing. If it's not right, swap it free within 30 days — we'll even send the label.

Check the size guide
3 days afterNudge
Ostra SwimwearLast call before we let it go

We'll release your basket tomorrow. If you'd still like the Marée, it's here — with free delivery on us.

Complete my order
03Concept · fictional brand

Kiln & Co. — ad creative

Three ads for a handmade ceramics brand, each testing a different reason to buy. Running them side by side shows which message your customers actually respond to.

Kiln & Co.No two mugs alike.Made by hand in Cornwall →
Angle: uniqueness
Kiln & Co.The gift they'll actually use.Gift-wrapped free →
Angle: gifting
Kiln & Co.Your 8am coffee deserves better.Shop the morning set →
Angle: everyday upgrade

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