Everything between the click and the sale.
Four focused services that work on their own or together. Not sure where to start? The free audit will tell you.
Store audit
We go through your store the way a new customer would — on a phone, from an ad, with no idea who you are — and write down everything that gets in the way of buying.
What's included
- Homepage, collection pages and your top product pages, on mobile and desktop
- Basket and checkout steps, right up to the payment page
- Your emails: we join your list and see what actually arrives
- Your live ads (from Meta's public Ad Library) and the pages they link to
- A ranked list of fixes, quick wins first
Good for
What we need from you
- Just your store's web address
- Quick win
- Delivery cost only shows at checkout. Add “Free UK delivery over £40” under the Add to basket button.
- High impact
- Nothing is sent when someone leaves a basket. A 3-email reminder series would follow up automatically.
Product pages
Most product pages describe the item. Good ones answer the questions a buyer has in their head — and deal with the doubts that stop them clicking “Add to basket”.
What's included
- Research into your customers' own words: reviews, questions and competitors
- New headlines, descriptions and benefit points
- Answers to common questions and doubts, right on the page
- Clear size, delivery and returns information
- Search-friendly page titles and meta descriptions
Good for
What we need from you
- Your product details and any customer reviews
- A quick note on who your best customers are
- Before
- Organic cotton tote bag. 40 × 35cm. Natural colour.
- After
- The tote that survives the big shop. Thick organic cotton, reinforced handles and room for a week of veg.
Email flows
Automated emails go out on their own when someone signs up, leaves a basket or buys for the first time. Set them up once and they keep working every day.
What's included
- Welcome series for new subscribers (3 emails)
- Basket reminder series (3 emails)
- After-purchase series to bring customers back (2–3 emails)
- Designed to match your brand and checked on mobile
- On Klaviyo, we build the flows in your account and switch them on once you approve
Good for
What we need from you
- Access to your Klaviyo account (we'll walk you through it)
- On Shopify Email or Mailchimp? You get the finished emails plus a step-by-step setup guide
- Welcome
- Welcome in — here's what makes us different
- Basket
- Still thinking it over? Your basket's saved
- After purchase
- How are you getting on with your order?
Ad creative
We make image ads designed to stop the scroll on Facebook, Instagram and Google — several different angles, so you can test what works instead of guessing.
What's included
- 6 image ads in feed (square) and story (tall) sizes
- Made with your own product photos
- Headlines and ad copy for each one
- Different angles: problem, benefit, offer and customer reviews
- Files ready to upload to Meta (Facebook & Instagram) or Google
Good for
What we need from you
- Your product photos
- Any reviews you're happy for us to quote
- Problem
- Tired of mugs that chip in a month?
- Benefit
- Handmade to last, and made to be used every day.
- Offer
- Free gift wrapping on every order this week
What we don't do.
We'd rather be brilliant at a few things than average at everything. So, to be clear:
Running your ad budget
We make the ads; you (or your media buyer) run them. We're happy to recommend how to set up your first campaigns.
Building whole stores
We improve the store you already have rather than rebuilding it from scratch.
Video ads
Our ads are images, not video. If you need video for TikTok or Reels, we can write the script for someone else to film.
Promises we can't keep
Nobody can honestly guarantee a sales number. We promise good work, on time, and honest reporting.